# UK Small Business Plan Template

## Business idea

What will you sell, who will buy it, and why will they choose you?

## Target customer

Describe the customer, location, problem, budget and buying trigger.

## Startup costs

List equipment, stock, training, licences, insurance, branding, website, software, marketing, workwear, packaging, registration and emergency buffer.

## Monthly running costs

List insurance, fuel, rent or storage, stock, software, phone, advertising, accounting, payment fees, maintenance and other overheads.

## Pricing

Record average price, direct cost per job or order, weekly volume, owner labour hours and desired hourly wage.

## Break-even target

Monthly running cost divided by contribution per job or order.

## Licence and insurance checks

Record GOV.UK, local council, insurer, landlord, venue and supplier checks.

## Launch plan

List first marketing channels, first suppliers, first customers and weekly review rhythm.